Social media and content
that actually makes you money.
I’m Melcolm Dass. For five years I’ve run social media for an online pharmacy, a gym and an NHL team — making the videos, running the ads, and tracking what actually brings in customers.
Where I have worked
Click a logo to see what I did there.
A few results from my last three jobs
Purchases
From ads made with creator videos, at Pocket Pills.
Qualified leads
From the ad funnel I built at Anytime Fitness.
Ad impressions
For Anytime Fitness, in 2024.
Organic views
On short videos for the Vancouver Canucks.
What I did at each job
The short version. Each one has its own page with the details and the work.
Pocket Pills
An online pharmacy in Canada. I built their creator program from zero to 75+ creators, and turned creator videos into ads that led to 20,000+ purchases.
See how I did itAnytime Fitness
A 24-hour gym. I ran their Meta and Google ads and built a lead funnel. Qualified leads went up 35%, and each click cost 21% less.
See how I did itVancouver Canucks
An NHL team. I edited short videos for their social channels that reached 2.5M+ organic views, and raised average watch time by 30%.
See how I did itYouTubified
An app for YouTube creators that I built with Claude AI. I use it to run my own channel, which has 300K+ views.
See the appA few videos I made
Filmed and edited by me for Anytime Fitness. Turn the sound on.
Hiring for social media
or marketing?
I’d like to hear about the role. Email me and I’ll reply within a day.