Junior Video Editor & Social Content Producer · 2021 — 2022

Vancouver Canucks.

The Vancouver Canucks are an NHL team. I edited and produced short videos for their social channels: player stories, fan moments and behind-the-scenes.

The results

2.5M+

Organic views

Across platforms.

+30%

Average watch time

People watched for longer.

What I did

01

Edited short videos for social

Player stories, fan moments and behind-the-scenes footage, reaching 2.5M+ organic views.

02

Used the data to keep people watching

I looked at where viewers stopped watching and changed the pacing and the story. Average watch time went up 30%.

Two of the reels
I cut for the team.

Watch thirty seconds of one and you will see the pacing.

Best Canucks goals of 2021A full season of goals, cut down to the best moments.
Best of Brock Boeser, 2021One player’s year, told as a single story.

Need videos people
watch to the end?

I can film and edit in-house — Premiere Pro, Final Cut, lighting and audio — and use the numbers to make each video better than the last.