Junior Video Editor & Social Content Producer · 2021 — 2022
Vancouver Canucks.
The Vancouver Canucks are an NHL team. I edited and produced short videos for their social channels: player stories, fan moments and behind-the-scenes.
The results
2.5M+
Organic views
Across platforms.
+30%
Average watch time
People watched for longer.
What I did
01
Edited short videos for social
Player stories, fan moments and behind-the-scenes footage, reaching 2.5M+ organic views.
02
Used the data to keep people watching
I looked at where viewers stopped watching and changed the pacing and the story. Average watch time went up 30%.
Two of the reels
I cut for the team.
Watch thirty seconds of one and you will see the pacing.
Need videos people
watch to the end?
I can film and edit in-house — Premiere Pro, Final Cut, lighting and audio — and use the numbers to make each video better than the last.