About · Vancouver, BC

Hi, I’m
Melcolm.

I make social media content and run the ads behind it. I have a business degree from Capilano University and five years of doing this work for real brands.

My experience

2025 — 2026

Pocket Pills · Social Media Specialist

Ran four social channels, built a creator program to 75+ creators, and helped turn creator videos into ads that led to 20,000+ purchases.

2023 — now

YouTubified · Founder

Built an app for creators with Claude AI, with 10+ features. Used it to grow my own channel past 300K+ views.

2022 — 2025

Anytime Fitness · Social Media & Marketing Strategist

Ran Meta and Google ads and built a lead funnel. Qualified leads up 35%, cost per click down 21%.

2021 — 2022

Vancouver Canucks · Junior Video Editor

Edited short videos that reached 2.5M+ organic views, and raised average watch time by 30%.

Freelance

Creators and brands

Video and content for KempQ (260K subscribers), AndrewProTV (70K subscribers) and Aromatica Parfums.

2016 — 2020

Capilano University · Bachelor of Business Administration

North Vancouver, BC. Member of the Capilano Marketing & Branding Club.

What I can help your team with

Ads

Meta Ads and Google Ads

Setting up campaigns, testing them, tracking conversions and reporting on what the money did.

Video

Filming and editing

Camera, lighting, audio and directing people on camera. Edited in Premiere Pro or Final Cut.

Creators

Running a creator program

Finding creators, briefing them, and tracking every deal and video in one place.

Planning

Keeping content on schedule

A content calendar, a library of posts, and a weekly routine that keeps things going out.

Let’s talk.

melcolmdass@gmail.com · +1 778 989 1742 · Vancouver, BC