Social Media & Marketing Strategist · 2022 — 2025

Anytime Fitness.

Anytime Fitness is a 24-hour gym. I ran their local ads on Meta and Google, made their social videos, and built the system that turned ad clicks into real leads.

Ask me about it Back to home

The results

+35%

Qualified leads

From the funnel I built and automated.

−21%

Cost per click

The same budget bought more clicks.

19M+

Ad impressions

Meta and Google, locally, in 2024.

4M

Organic views

Across social, in 2024.

What I did

01

Ran the ads on Meta and Google

I tested one change at a time and split the audience into groups. Clicks went up 28% and the cost of each click went down 21%.

02

Built a funnel that ran on its own

Landing pages, retargeting and conversion tracking, all connected. Qualified leads went up 35%.

03

Used the numbers to decide what to change

Dashboards for ad spend and return showed what was working. Adjusting from them raised ad conversions 30%.

Some of the videos
I made for them.

Filmed and edited by me. Turn the sound on.

Your phone is your key fob nowExplaining a new app feature to members, in a way they would actually watch.
An 18-year-old squats how much?The number is in the first two seconds, so people stop scrolling.
Can you beat the pull-up record?A challenge that gets people commenting and coming in to try it.
Two truths and a lieA simple game that gets people guessing in the comments.
How many push-ups with a plate?Filmed on the street with members, in one take.
Gym etiquette, for all of usUseful and a little funny — the kind of post people share.

Spending money on ads?
I can help it go further.

I have run Meta and Google ads, tested them properly, and connected them to a funnel that brings in real leads.

Email me