Pocket Pills.
Pocket Pills is an online pharmacy in Canada. For a year I ran their social media on four channels, built a creator program from scratch, and helped turn creator videos into ads.
The results
Purchases
From 60+ ads made with creator videos.
Creators
Working with the brand. It started with none.
Posts
Across Instagram, TikTok, LinkedIn and YouTube.
Organic reach
An estimate, over the year.
What I did
Built a creator program from nothing
I found and signed 75+ creators and kept 50+ partnerships and 80+ videos in one tracker. Templates for the brief cut the back-and-forth by an estimated 40%.
Turned creator videos into ads
With the ads and design team, we made 60+ ads from creator content. They got a 17% click rate, 100,000+ clicks and 20,000+ purchases.
Kept four channels posting every week
A simple weekly plan for Instagram, TikTok, LinkedIn and YouTube. 180+ posts, and organic reach up an estimated 62%.
The tracker behind
the creator program.
Fifteen seconds of it running, with real partnerships in it.
Working with creators?
I can help with that.
I know how to find the right creators, keep the work organized, and turn their videos into ads that sell.